Common Report Elements:

Search Status & Competitive Rankings
• Visibility in Major Search Engines
• Keyword Research Chart
• Competitive Profile
• Directory Review

Site Architecture Assessment
• Menu & Navigation
• URL Naming / Canonical Naming
• Sitemap & 404 page
• Content Accessibility
• Robots.txt

Page & Template Assessment
• Page Title Tags
• Meta Description & Keyword Usage
• Alt & Title Attribute Usage
• On-Page Keyword Use
• Link Quality & Use Issues

General Usability & Design Assessment
• Site Path Analysis
• Ease of Use
• Depth of Content
• Accessibility of Key Content
• Conversion Assessment

Additional Recommendations
• Directory & Link Building
• Press Release Strategy
• Product Distribution Strategies
• Affiliate Marketing

Search Engine Optimization

Working through an assessment with any client is always tailored to the client, site and the industry. TKG has completed optimization projects for a wide variety of both B2B and B2C clients, from industrial and informational to e-tailing. We offer a variety of SEO packages, and although the cost will vary depending on the site, our customers know what to expect up front.

For detailed pricing and more information, please contact us.

Methodology
Utilizing a combination of tools, insight and experience TKG works to understand your business, target market and goals. While each client is different, a site review is the starting point for every analysis. Starting with a review of search engine visibility and basic competitive information we move through the site in a structured manner. This analysis guarantees that issues are discovered and documented.

Using this information recommendations are developerd with business goals in mind. In addition to keying on the goals of the site, usability and conversion path accessibility are taken into account to provide each client with the most appropriate recommendations.

Engagement Options
Offering a variety of services provides the flexibility to service clients with different needs and different budgets.

The package descriptions below are not meant to fit every engagement, but instead are intended to give an idea of the various service options available.

Following is a brief description several service offerings:

SEO Starter - "Just tell me what's wrong"

The Starter package provides a brief audit of your new or existing site, outlining key issues on pages, menus, site architecture, URL naming and keywords. Our goal is to quickly highlight issues that may be affecting search engines and customers ability to find you.

SEO Tune-Up - "Tell me how to fix it"

Taking the Starter assessment one step further, we'll take the findings and draft suggested changes for each target area of the site. We'll then work with your staff to implement and track the changes.
In addition to providing the recommendations we will also prepare several reports highlighting the competitive strengths and weaknesses of the site across keyword and competitors.

SEO Get Local - "My stores do fine, but nobody uses my site"

Local search engines are getting more intelligent every day. We understand these trends and know how to make sure local shoppers can find your business online or off. When we "get local", it means that your site carries a local message and all of the local search engines and directories know who you are.

SEO Redesign Services - "I don't want to lose traffic"

If you're planning to re-design your site there are critical transition steps that must be addressed to protect against lost rankings and traffic. Failed site transitions cost companies millions of dollars every month.

SEO Site Launch - "I'm just starting out"

Get off on the right foot! Through careful planning and review prior to launching a site, we can help ensure the site gets indexed across the target keywords and market.

Directory & Link Building

Building relevance goes beyong the walls of the web site. Using carefully selected directories and links will facilitate growth across the target market and search phrases. Developing a unique strategy on a per client basis is the key to any successful campaign. One size certainly does not fit all when it comes to link building.